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ModernRugs.com

Our Story

"Our main hope: to have imagined products that will please you and follow you for many years."

Behind ModernRugs

Who We Are

We are a team of designers and craftspeople united by one belief: that a rug should be exactly what you imagine it to be. Since 1999 we have partnered with the world's finest artisan workshops to bring original, fully customizable rugs to architects, designers, and homeowners.

#1

Design

Every piece begins in our studio — a conversation between client vision and our in-house designers. We translate mood boards, Pantone references, and architectural drawings into precise technical specifications ready for the loom.

#2

Craft

Production is carried out in expert partner workshops — hand-knotted in Nepal, hand-tufted in India, flat-woven in Belgium. Each piece is made at 100% on-site, with the vast majority of steps completed by hand.

No intermediaries

Transparency

We work directly with our atelier partners and pass those savings to you. No markups through distributors, no excessive margins. Just a fair price for exceptional craftsmanship — the way luxury should work.

"We are the only distributors of our products. We do not work with any resellers or intermediaries. That is why our products are offered at the fairest possible prices, all year round."
Founder

Christopher Fareed — Creative Director

Our journey

A Quarter Century of Craft

1999

Founded

ModernRugs.com Launches

We began with a single belief: that custom rugs should be accessible to every designer and homeowner, not just the ultra-wealthy. Our first collections were hand-knotted in Nepal and delivered directly to clients across North America.

2005

Partnership

Christopher Fareed Archive

We partnered with award-winning designer Christopher Fareed to bring his avant-garde archive to life in custom colorways. Any design, any size, any Pantone — fully realized for residential and hospitality clients.

2012

Innovation

Same-Day Rendering

We introduced same-day photorealistic rendering for custom orders, revolutionizing the procurement timeline for architects and FF&E leads. Concepts go from CAD to approved render within hours, not weeks.

2018

Expansion

Hospitality Division

With demand from hotel groups and large-scale developers, we launched a dedicated hospitality division — scaling production from single-room to 300-room projects without sacrificing artistic integrity.

2024

Today

1,000+ Projects Delivered

Over 25 years and a thousand completed projects later, our promise remains unchanged: any size, any shape, any color — with a 100% Pantone match guarantee and a 6-week custom lead time.